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Bright at East Coast CyberSecurity Delegation

December 2, 2019
Gadi Bashvitz

Last week Bright was honored to be one of a select group of Cybersecurity companies invited to participate in a road show organized by the Israeli Export Institute and the Israeli economic mission to North America.

The delegation was focused on introducing new and innovative technologies & companies in the Cybersecurity space to both corporations and government entities in the North-East.

We kicked off the roadshow at the Rise accelerator which was created by Barclays bank to help them incubate and collaborate with startups. The team at Barclays shared their insights into the challenges and opportunities the bank is facing in the Cybersecurity realm. The insights provided regarding how to engage with Barclays and partner with them were very valuable.

From Manhattan, we boarded the bus and headed down to Philadelphia for a meeting with local businesses in the Delaware Valley area hosted by the Philadelphia – Israel Chamber of Commerce.

We saw a number of presentations and held a few panel discussions. Some of the presenters shared their focus areas and the Cybersecurity challenges faced by organizations today. We received strong confirmation that most organizations are looking to deploy DAST solutions that can integrate into their SDLC and help drive automation to reduce risk.

The presentations were followed by a pitch event where each company presented for 3 minutes.

Here’s a short clip from our presentation:

We wrapped up with B2B meetings with local businesses.

On day 2 we traveled back to Trenton, NJ and met with a delegation from the NJ Govt and Homeland Security for an insightful discussion about their view and insights about Cybersecurity threats and challenges. The issues of shortage in security professionals and the need for spreading the responsibility for security across the organization and from the security organization to the development organization were prominent. This again provided strong validation for Bright’s approach and our ability to help organizations of any size improve their Cybersecurity posture.

We then headed back to Manhattan and had a marathon session of meetings with a long list of companies at the SOSA offices in NY.

On day 3 we were hosted by Citibank in their Manhattan HQ and met with a group of Cyber and development professionals. It was very interesting to learn that large companies like Citi face similar issues to all the other companies we met, al-be-it at a far larger scale.

A special thank you to Mr. Inon Elroy, Economic Minister to North America and his entire team and Ms. Yaara Sabzerou, Manager, Cyber Security Unit, the Israel Export and International Cooperation Institute for organizing the event and all their support.

We are already engaged with a number of prospects from the event and look forward to participating in future events.

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